Pharrell sends a surf mood down the Louis Vuitton runway in Paris
The designer's high-summer menswear show drew celebrity guests and turned the runway into a major fashion talking point.
Sophie Bennett
Writer ·
Pharrell Williams brought a surfing-inflected mood to Louis Vuitton's Paris Fashion Week show, with celebrity guests and high-summer styling turning the runway into a major entertainment and fashion talking point.
Where music meets luxury
The collection underlined how music, sport-coded leisure and luxury branding are converging on the global menswear stage. As a musician-turned-creative director, Williams has leaned into that overlap, blending laid-back coastal references with the house's heritage codes.
What happens next
The show reinforces Louis Vuitton's position at the centre of the menswear conversation, with the looks set to ripple through summer trends and celebrity wardrobes in the months ahead.
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